Marketing is a complicated business. It must be effective, yet not scare away potential customers. Consumers are savvy and know what they want- but there’s no way to predict what they will want tomorrow. And marketing experts don’t just have to appeal to the general public; they also have to understand how different demographics react.
The American Marketing Association has recognized this, and it offers several programs designed to help members understand how different groups of people react to marketing messages. Communicating with the elderly, for instance, is different from communicating with teenagers.
What’s the difference between “word” and “vocabulary”?
The word “vocabulary marketing” is the part of speech that the word you are looking for starts with. With a word, like “lamp,” the vocabulary might start with “t.” With a language, like English, it starts with “word.” Yup!
How do people learn new words?
Many people learn new words by watching TV comedies and reading comic books. Some people learn by listening to radio playlists produced by other users on various websites or through various mobile apps (e.g., Words with Friends). Some people participate in various other language learning activities, such as reading the dictionary or studying a foreign language.
What is the best way to learn new words?
You can study a foreign language by participating in a one-on-one conversation class or through an online chat room available on the Internet. You can also study certain languages by downloading an app for your magic words for customer service, smartphone or tablet computer (e.g., DuoLingo).
How can I use vocabulary to make better memories?
The U.S. Department of Defense uses a technique called “mnemonic” to improve memory retention. There are several steps you have to take in order to strengthen your memory, but here are the main ones:
* Practice, practice, practice.
* Create mental pictures of what you want to remember — such as on the beach under the shade or in the yard by the swimming pool, etc. — and associate those with the word you have learned.
* Memorize each word separately, one at a time; do not combine two or more words at once into a single sentence (e.g., “The dog ran after the cat” is wrong). If you have to combine two or more words at the same time into a single sentence, you are probably trying to remember them as a whole rather than as separate elements.
* Use an acronym for each word (e.g., “tom” for “the dog chased the cat”). As with memory games, we find that acronyms often work better than the words themselves, especially if what you are trying to remember is something very specific.
